Hanneke Faber, Logitech Global CEO

At the 9th China International Import Expo (CIIE), Hanneke Faber, CEO of Logitech, told China Today on November 9 that her company's core mission at this year's event was summed up in one phrase – “Global Connections.” 

“I would say Global Connections is our primary mission. Meeting here with so many government officials, national, provincial and local, as well as both Chinese and international companies, will give us new ideas and maybe results in new partnerships, so building that global connectivity is why we’re here.” 

Founded in 1981 as a Swiss mouse maker near Lausanne, Logitech later expanded to Silicon Valley. Today, it is a global design-driven hardware company whose keyboards, mice, headsets and AI-enabled meeting tools converge at the intersection of work, creativity and gaming.  

Logitech has been in China since 1991, establishing deep roots over three decades, 

“For so many companies, China has become more important in different ways, not just manufacturing. It’s also important as a market and very much as an R&D and innovation center. So I think in that context, CIIE plays a really important role – it facilitates trade against the backdrop of rising uncertainty in the global economy,” Faber said. 

A word that frequently enters her vocabulary is resilience, evident in the “successive challenges” the company has faced in recent years – COVID, tariffs, and chip shortages. “We just keep performing becauese we're very resilient. I would call us an operations powerhouse, and China plays a critical role in that. Our team here is amazing,” she said. 

Logitech employs about 2,000 people at its Suzhou plant, east China’s Jiangsu Province. Faber said it’s a really important site for the company. "We have some of our smartest engineers there. They are busy with fabulous robotics and AI-enabled manufacturing. They’re constantly innovating. I love visiting the plant. It’s also a beautiful city.” 

Gaming is a new area where Faber sees much potential. Logitech leads the global market in gaming peripherals – mice, keyboards, and headsets. “Fifty percent of the global gaming market is in China, which leads in terms of gamers and also in game development, so games like Black Myth: Wukong and Genshin Impact come from here and are very popular in China, and also outside of China. So gaming is near and dear to our hearts, and I'm always looking for new gaming inspiration.” 

According to Faber, she sees the process of  “stable cooperation” in a pragmatic sense: Don’t put all eggs in one basket, but instead embed core capabilities deep into the local ecosystem – R&D, supply chain, rapid response – serving Chinese consumers while feeding back to the global network. “We’re a Swiss company. For companies like ours, we’re always looking to be resilient in a global context and therefore China is important in building that resilient footprint. Manufacturing in China is the core of our manufacturing. So I think in an uncertain world, as a company, you have to try and build as much resilience into your systems as you can, and again China plays an important role in that for us.” 

At the 9th CIIE in 2026, Faber said that compared with short-term deal counts, as CEO, she cared more about “whether we’ve tightened those global connections, even just a little.” 

“CIIE isn’t just a place to sell products. It allows multinational companies to hear China’s rhythm amid the noise, and lets Chinese innovation be seen more rapidly internationally,” she said. “That’s why I’m here.