In celebration of the 55th anniversary of the establishment of diplomatic ties between China and Italy, a launch event for the documentary "Xi Jinping's Cultural Story," produced by China Media Group, was held in Rome on Wednesday.

Starting from June 25, the program will be broadcast across more than 30 mainstream Italian media outlets, including Alma TV, Donna TV, Travel TV, Lazio TV, Lombardia City TV, Roma Corona TV, Milan Pavia TV, and the website of Milano Finanza, among others.

"Xi Jinping's Cultural Story" features vivid stories that reflect Chinese President Xi Jinping's deep concern for the inheritance and development of culture. It showcases his profound reflections on the idea that "our country will thrive only if our culture thrives, and our nation will be strong only if our culture is strong," as well as his deep affection for cultural heritage and his dedication to preserving historical continuity. The program explains to international audiences the essence of Xi Jinping Thought on Culture and the solid cultural foundation underpinning his philosophy of governance.

The documentary includes on-site visits to places where Xi has worked or conducted inspections, such as Zhengding in Hebei Province, Xiamen in Fujian Province, Hangzhou in Zhejiang Province, and Dunhuang in Gansu Province. Through a variety of narrative forms -- including video footage and in-depth interviews -- it vividly presents China's practical efforts in the new era to trace the origins of civilization and protect cultural heritage, highlighting the profound, far-reaching, inclusive and ever-evolving nature of Chinese culture.