April 22, 2022 marks the 53rd Earth Day and also the first anniversary of President Xi Jinping's comprehensive and systematic interpretation of the concept of "a community of life for man and Nature." On the special day, the China Center for International Communication Development of China International Communications Group (CICG), together with the Bureau of Science Communication of the Chinese Academy of Sciences (CAS), launched the Guardians of the Earth H5 multimedia product, by zooming in on CAS’s field research stations. Exclusively presenting stories of the scientific researchers on protecting the Earth to the global readership, the product is also an important achievement of the Protecting the Blue Planet international communication brand project.
The CAS has successively established 275 field research stations over the past seven decades and thousands of researchers have worked on the frontlines of scientific adventures, with their footprints left in such places as the snow-covered Mohe County, the Xisha Islands, the Yellow River Delta and the Turpan Desert. They have fearlessly and tirelessly explored the scientific world, braving adverse natural conditions. The data that the dutiful guardians of the Earth have recorded and collected are not only written in reports and papers serving China’s ecological protection and various construction projects, but also shared with the world for the benefit of all human beings. With a deep love and great dedication, they manifest the concept of "a community of life for man and Nature," carrying out the mission of scientists who diligently seek and fearlessly scale new heights to protect our common blue planet.
The multimedia product focuses on the 10 most representative field research stations through a combination of photos, texts, and audios in both Chinese and English, trying to highlight the amazing work having been done by scientists in protecting ecological environment. While echoing the theme of this year's Earth Day, "Cherish Earth: Harmonious Coexistence between Human and Nature," it deeply explores scientists’ patriotic feelings, noble characters, and academic thoughts. There are lively conversations about little-known green development stories and calls for a sustainable future. On a topography and landform diagram showing the vast territory of China, users can click to understand the characteristic cases dealt with by each field research station guarding the earth's ecological environment through convenient interactive operations. At each station, directors or researchers give a detailed introduction of the scientific research work being carried out there to the global audience in both Chinese and English.
In order to promote Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the China Center for International Communication Development of the CICG launched the Protecting the Blue Planet international communication brand project in 2021, which presents vivid examples of related persons and organizations in protecting the beautiful Earth, tells the story of China's sustainable development, and tries to project a reliable, admirable and respectable image of China.
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